Six simple prints. One campaign. One Grand Prix award at Cannes. This highly effective and creative advert sprung from the minds of those working at Saatchi & Saatchi Simko, the idea is simple and straight to the point, ” Give a hand to wildlife”, pointing out that there are many endangered species in the world that need our attention and help. The beautiful artwork which is the main focus of the advert was designed and painted by body painter Guchido Daniele, who has also worked on adverts for Nintendo, Muller and Breil Watches. The concept Saatchi & Saatchi decided to use isn’t new, but works on a level which is insightful and inspiring towards WWF’s campaign.